Owning a website means different things to different people. Some see it as task to check out from their to-do list, then there are those who perceive it as a huge milestone they keep dragging their feet with doing.
In the past few years running this business, I have come across plenty of amazing business owners who are filled with ambitions and dreams. Despite that when it came to building a website for their business, they get very hesitant about owning or building one. They would avoid it till the very end or avoid it altogether and risk losing online customers or leads.
I paid more attention to what my prospective clients were saying and listed down the common reasons why they didn’t have a business website yet. I hope this post demystifies that for you in case you can relate and struggle with it as well.
1. “I want to own a website for my business, but.. It seems like a huge undertaking, I’m not sure how to get started and thinking about it stresses me out!
I agree that handling a website project on your own may be stressful, especially if you come from a non-technical background or are not particularly tech-savvy. My top advice is to work in stages. Break up the whole project into achievable steps. From there narrow it down further into smaller tasks to achieve on a weekly basis.
This way you don’t feel intimidated by the amount of work to be done and at the same time you know you are progressing week by week. At the extra time within the week is buffer time for you to read up or figure out more things if you need to.
Hera are 4 steps that I’ve simplified to help you get started:
Step 1: Set 1 website goal. Is it to collect emails? Or just to inform people about what you do? Or showcase some products?
Step 2: Decide on a website platform. Set aside some time to research on website platforms that you want your website to be on. Don’t overthink it! Just choose one and move on!
Step 3: Put together the most basic, minimal information you need that can address the goal you have achieved in step 1. It’s okay if it’s just 1 page for now.
Step 4: Pull together everything you need, the text, images and put it on 1 page of the website.
2. “I want to own a website for my business, but..I lack the time to get it done, I’m so busy as it is and I’m worried it will take up too much of my time away from running my business
Everyone is given 24 hours a day, no more no less. But how come some people are able to achieve more than others? 2 words. Prioritise and sacrifice.
You can’t do everything. But what you CAN do is to be smart about it. Be ruthless and figure out what are the tasks that can move the needle the most in your projects or goals.
Focus on that. Prioritise them and give them your utmost attention and time. Meanwhile on top of that, figure out what are some things you can sacrifice. Maybe it’s not watching that show on Netflix? Maybe it’s cutting down on long showers?
Whatever is the case, if there is a will there’s a way.
3. “I want to own a website for my business, but. I don’t think I can afford it.
I understand and empathise with early small business owners who are still in the early stages of their business, either still testing the market or needing to prioritise their expenses. But still, it’s worth being creative with how you show up online because having an online presence is still key for all businesses to thrive. Everyone is online now, you hardly see anyone without a smartphone.
Do check out my previous post (link to the website alternatives post) that can help you overcome this.
Owning a website is not a done and forget about it kind of thing. It is something you will go back time and time again. Either making small changes, making improvements and tweaking it along the way. But by not having one will hurt your business online potential in the long run. A website is the one place you are not governed by limitations or competition you see on social media platforms. The possibilities are endless! You can do ANYTHING on your website.
Need to get over your excuses and kickstart that website project? Let me help!
If you need a more personalised follow up from this post that is catered to you, feel free to book a Consultation Call with me. Within 2 hours, we can discuss to get you unstuck and at the end of the call you get a set of action items you can get started on to get the needle moving in your website project.