You don’t like the way your branding is spread out across all your platforms.
Your website has more blue, while your social media looks more purple.
Your letterhead has an old logo, but your name card has a new one.
You want to change everything, but you don’t know where to start.
And maybe you don’t have a big budget to hire someone to do it for you.
You feel like you’re stuck in a rut.
How do you keep everything looking synchronised?
This story is not one that is new to me.
I have heard this many times from clients who want to engage me in branding overhauls for their business but have their pockets running dry.
Which is why I’ve come up with a few quick ways you can improve your branding without spending too much time or money:
1. Check your logo
Is your logo all over the place? Do you have the image of your logo but aren’t consistent with using the most updated one?
Check all your branding and marketing collateral – your letterhead, name card, posters, flyers, website, social media.
Change your old logo into your latest one.
If it’s updated, check the sizing.
Ensure it’s not pixelated.
If you have a low resolution image, get the person who designed your logo to send you a high resolution one.
2. Check your colours
If you don’t know how to change the colour of your website, then change the colours of what you have control over.
For instance, if your website has more of a black and white look, but your social media is more rainbow-coloured, start creating new images on your social media instead.
Slowly transition out your old colours into new ones.
If you’re not sure what your brand colours are, use free tools like Canva’s color palette generator to find out.
3. Check your fonts
Pro-tip to branding fonts – use two to three fonts instead.
If you find that you’re using too many fonts, cut down on them.
Keep your font types similar across all branding and marketing collateral.
That way, it’ll be easy for your audience to recognise you whenever you post something from your brand or business.
4. Ask your audience
They say if you’re not sure, ask.
Are you unsure if your branding is resonating with your audience?
Is your audience even attracted to your colours?
Do they like your logo?
Before deciding if you even need a branding overhaul, ask your audience what they think. At least, with that information, you can redesign something relatable for the people you are serving.
Need guidance to check if your branding is consistent of not? Contact Poised Creative today.