We want new things every day.
When we don’t get any updates from our favourite clothing line, celebrity crush or a famous person, we wonder if they’ve disappeared off the surface of the earth.
And just like that – when we don’t update our website, our visitors and customers will eventually stop searching for us. The reason? Nothing new to see.
Updating your website on a regular basis requires effort. We understand why some people find it so tough to see to this task. It takes time to come up with new ideas, and if the changes you want are technical, you either need more time to figure it out or you need money to hire someone to change it up for you.
But all is not lost.
There are ways that you can keep your website fresh – that too, with minimal effort.
Here are some you can practice today:
Update existing content
When was the last time you updated the existing content on your website?
It could be as simple as updating the number of years you have experience in your field (about page), adding testimonials from clients (home page), updating the recent client list (portfolio page), or ensuring your contact details and social media links are updated.
Repurpose old content
Do you have a lot of images from past client works? Many testimonials from clients you don’t know where to put?
A great way to repurpose old content by creating case studies on your blog, creating images for each testimonial that you can add to a testimonials page (and even use for your social media – two birds, one stone!).
Start a blog
A website is said to be more search-engine friendly when it has a regularly updated blog.
1 – Different blog posts feature different focus keywords, increasing the likelihood of your website appearing on search engines.
2 – Instead of worrying about changing up all pages of your website, you can just focus on maintaining and updating this page.
3 – Blog posts can be repurposed into many other types of content. You can take out excerpts or quotes from each article for your social media posts and even email newsletters.
Need help to start a blog? Contact us today to find out how we can add in a blog post on your existing website and help you with your editorial planning.
Do regular technical quick-fixes
The world wide web is ever-changing.
Yesterday’s best website theme may not still function the same way today.
Some quick fixes you can check on your website include:
- Is it mobile responsive? Find someone who can help you fix this so users can easily scroll through your website on their phones.
- Are you using good keywords for search engines to capture your website? Great website but no traffic is pointless!
- Are you using any duplicate content that will penalise your website on the search engines? If anything on your website is copied and pasted from somewhere else, search engines will send less traffic to you.
If you’d like to know what else can be done quickly to fix your website, reach out to us for a fuss-free website audit. Get in touch with us today!