As a brand and website designer, I encourage my clients to plug-in a blog to their websites.
Because a blog can help you:
1 – Build your credibility as an expert in your field
2 – Keep your website fresh with content that visitors can keep coming back for more
3 – Help build your domain ranking via search engine optimisation (SEO) content
When all this happens, your brand awareness increases, your website gets more traffic, and if your content is helpful, your sales go up.
Now, why would you not want that?
However, if you’re a home-based business owner, chances are you either work alone or in a very small team.
This means it’s a lot of work to operate a business, what more to come up with content to regularly update your blog.
I know this feeling as a solopreneur and work-from-home mother.
To make your life easier, here are some content ideas that you can work on for your blog.
Idea #1 – Business Updates
Are you launching a new product or service?
Or do you want to introduce a new member of your team?
Maybe you have an important update like maternity leave or year-end holiday that you want to inform your client.
You can write about your business updates on your blog.
Some business owners even like to share their income report or their availability of work for the month on their blog as well.
Idea #2 – Case Studies
Do you have a success story from your client’s work that you want to share?
Are there lessons from your last project or product to write about?
Case studies are a great way for you to list down the processes that you go through for a client or a product launch, for example.
It’s also a great way for interested parties and prospective clients to understand how you work and the results that you can possibly generate from them if they engage your services or buy your products.
Idea #3 – Behind-The-Scenes
One of the best ways you can update your blog is by giving your visitors a glimpse into your behind-the-scenes work.
Say you’re in the midst of going through a life change, you can update them about it.
Or if you’re creating a new product, you can write about the process of how you came up with the ideas, researched, and executed the development of it.
These kinds of posts can also be repurposed into social media posts – for example, Instagram or Facebook stories.
Idea #4 – How-To Articles
Do you have expertise that you can share with your audience?
Some business owners are scared of sharing how-to articles in case of competition or giving out too much information that the customer can take and do themselves.
But what how-to articles achieve can help you in return.
Writing out these how-to steps make your clients trust your process and understand how you work, and they can then hire you for your expertise to help them in their businesses.
For example, me writing this article tells you that I understand that you need help in creating content for your blog, but it also tells you that having a blog is important – especially since I’m blogging about it and here you are reading it!
Am I selling content creation services? No, but hopefully this convinces you of the importance of having a blog on your website.
Idea #5 – Infographics or Checklists
I personally love checklists.
I’ve even created some – like my checklist before launching your rebranding exercise.
Checklists help your visitors take some action by themselves. Again, this helps build your authority in your field and is also a great way to keep people coming back to your site even though they’re not ready to employ your services or purchase your product.
Are you struggling with creating content? Read through all my blog posts to see what other types of content you can write about and get inspired!