You’ve come a long way in establishing your brand. But along the way as you are busy hustling in your business; making decisions and slight pivots, what you see currently is not a true reflection of what you have in mind for your brand. Perhaps you started out with the intention to serve your clients with photography, but what you really enjoy doing is shooting styled product shoots? Maybe you started locally but lately you have been attracting audience across your local borders. Take some time to answer these questions to determine if you do deserve a rebrand.
- Have you been seeing the results/sales that you aimed?
- Has your target market changed?
- Have you products/services and other offerings changed?
- Is your message and visual presence still aligned and compelling?
Have you been seeing the results/sales that you aimed?
Look back to when you started doing the planning for your sales. What was it like, did you achieve some of those goals? Measure your successes (or failures) and make a decision whether to try something new or do some tweaks. Perhaps sales has not been on target because your brand message has not been put across effectively? Don’t be afraid to experiment to test your hunches and ask your audience.
Has your target market changed?
Like I mentioned previously, sometimes in business at first we were intending to serve a certain audience in mind. But along the way throughout our business; things change, or the environment / lifestyle factors that are not within our control caused a ripple in our target market to change.
Have your products or services changed?
You started with the intention to sell products but soon find out your clients need extra assistance with using your product. And you decided to provide personal consultation as well. This wasn’t originally in your plans. But have you noticed? You have grown out from a product business and expanded to provide a refined personal consultation service that clients love and wants.
Is your message and visual presence still aligned and compelling?
In every industry there are bound to be trends, and so does design. Perhaps when you started out your business, you designed a visual branding that was popular at that time. But now its looking dated. Or you started out with the simple minimalist design (that is an actual design style that is suitable for some businesses) but now you find you would like to expand your brand colour palette to add some contrast or personality to your brand.
If you’ve answered yes to most of the questions here, then you deserve a good rebrand. Look out for the next few posts as I will be covering on what you should take note next to ensure you have a good rebrand experience.