Why is it important to be consistent you may ask? Is having the same colour palette considered being consistent? Do I have to keep using the same text? Here are some questions that will get addressed in this post. Read on!
Consistency is key
I’m sure you’ve heard this line that is commonly used. But honestly, consistency is really key for your branding. As an example, how would you spot a visual that belongs to IKEA? It’s their regular use of white space, clean fonts, icons and contrasting colours against their plain white or coloured background. This can be seen used in their stores, on their store walls, website and print advertisements.
Consistent visuals need a consistent brand message
Message doesn’t mean to keep repeating and using the same set of words. Yes it does make work easier on us. But you could vary your choice of words and switch it up in your different modes of message. But what is very important here is that your words has to tell the same message and the tone of voice is equally similar. Visually, it helps to standardize the type of font used so you don’t see a mess jumble of different typefaces that is just confusing and can even border on looking unprofessional.
Here’s an easy exercise to check if your branding is consistent across all platforms.
- Open up your website homepage and take a screenshot
- Copy and paste this image into Paint (available on all Windows PC)
- Repeat the step above for any additional pages
- Open up your Instagram profile on browser and take a screenshot of the latest 9-15 grid photos
- Copy and paste this image into Paint too
- Then make an observation, ask yourself this questions:
- Are my brand visuals and colours consistent across them all?
- Do they all look like they were designed consistently with 1 main design direction, or is it too many design styles?
- If a new user/client were to look at it for the first time, would they be able to tell its your brand across all the platforms? (Or does one platform look too colourful while the other mundane?)
Consistency in branding for Poised Creative
Here’s an example that I did for my own branding for Poised Creative. Take note that after I relaunched with the new revamp, the feed on my Instagram feed was much more aligned to my new style and colours. This was a conscious effort on my end to make sure that it is consistent.
So, what should you do next?
Now that you have done the exercise, what’s next? Here are some action tasks for you to consider.
Consider this questions to help you get started on tweaking:
- Which images that aligns well with my brand that I can re-use for the other platforms? (Be creative with cropping!)
- What are the 3-5 brand colours that I want to stick to using? (3 colours is an easy good start to stick with)
- Am I showing my face so my audience gets to know the person being my brand? (This is important if you’d like to use your personal brand )
- Are my text jargon easy to understand for my ideal client?
- Is my message put across similarly and consistently across all platforms? (Compelling visuals can also help to put a message across.)
Give it a try and tell me how it went for you! Feel free to comment or email me personally if you need any extra guidance.