Your website is up and running.
But is it doing what it should? Are people visiting it? Are your visitors staying to read what you have to offer or are they turned off by the design and leave?
You need to know if your website is working.
Fret not, here are some ways you can find out if your website is doing what you set for it to do. Below are some website metrics to look out for to help you find the answer to your questions.
Before we get into more detail, these metrics are all a result of what you can find in Google Analytics. If your website does not have any Google analytics plugged in, fear not, website hosting platforms usually offer basic analytics that you can look into to give you an idea if your website is working.
1. Website Traffic
It’s pretty obvious, isn’t it?
The first thing you need to know if your website is working is to find out if people are even visiting it or not.
Which is what website traffic should show you.
Depending on which analytics tool you are using, website traffic is usually broken into:
- Daily traffic: The total number of times your website was visited
- Unique traffic: The unique number of people (IP addresses visiting your website) – this should be the metrics you look at
- Return traffic: Out of all the traffic, how many of them are new, and how many of them are returning. Knowing your return rate will know if your website is bookmarked or important to people.
2. Traffic Sources
Now that you know how many people visit your website, the next best thing to find out is where these people are coming from.
In Google Analytics, traffic sources are broken into:
- Direct traffic (people typing your URL directly into their browser)
- Referral (referred from another website)
- Organic (organically searching for keywords that lead them to your website from search engines)
- Social media (traffic coming from social media)
If you have a good grip on Google analytics, you can further set up goal tracking to find out exactly which of your links are generating traffic. This is a slightly advanced level of understanding your traffic.
The idea behind knowing which of your traffic sources work best is to know where to put in your marketing efforts into. If social media is generating high traffic, then consider spending more time there.
3. Top Pages
After knowing where to focus your marketing efforts, find out what’s attracting your visitors to stay on a certain page.
Are there pages that are getting more traffic than others?
The usual case is for dynamic pages to get more visitors and have lower bounce rates (another metrics you can consider checking out). For example, blog pages that are updated, or portfolio pages that are important.
Knowing your top pages will enable you to focus your efforts there. What’s better is the fact that you can add more lead generation call-to-action on those pages to catch your audience’s attention and get them talking to you.
Not sure if you’re reading these metrics right? Talk to us and we can help you tweak your existing website to make it work better.