Qoozah is a home-based businesses run by three good friends. They started the business with the goal of crafting hand-sewn kids apparels to promote modesty from a young age. They approached me to design a logo identity and brand colors that would best speak to their target audience. Upon discussion, we decided on a palette of colors that is refreshing, joyful and sweet. They were very specific in their request to have a rainbow element included as the meaning behind their name Qoozah is rainbow. So I decided to merge the rainbow graphic to the first letter of their name which is the letter ‘Q’. The tail of the ‘Q’ was also designed to look like a folded ribbon to signify them using fabric.
THE FINAL BRAND & STYLING