How is it possible for your Instagram and website to look the same?
After all, both platforms are different. While websites are a more holistic overview of your business, with the option to give it a customizable and personalizable look, your Instagram profile is the same 3-grid platform that focuses on the images that your business shares.
So why are we even asking if they should “look” the same?
What we’re referring to is essentially the branding of your business website and your business social media – in this case, on Instagram.
But why should they look the same?
Because brand consistency is important.
For successful and easy identification of your business throughout all platforms, consistency in your branding is key. Today’s users are so overwhelmed with so much information that if your website looks traditional but your Instagram is all modern and contemporary, the inconsistency will confuse a customer and not hold a top-of-mind position in their world.
So how do you ensure that your branding stays consistent?
Identify your brand’s look and feel
When someone visits your website and then checks out your Instagram – do they see a consistent look and feel?
For example, does your website look minimalistic and uses pastel colour, while your Instagram is noisy and uses bright colours?
Let’s look at how the ladies behind BossBabe do it. If you see the images below, you’ll notice that in both their website and Instagram feed, they maintain the use of the colour pink and high-quality images.
It’s really that simple! (need to update the images below)
Identify your brand’s voice
Aside from looking the same, you should also focus on speaking the same language.
If your brand voice is chirpy, fun and youthful, you’ll have to maintain the same consistency across the different platforms where you place your brand.
You should have a coherent voice across the board.
Doritos does this really well.
Notice how, aside from the amazing similarity between the colours, it uses simple and fun language to reach out to its youthful audience members.
Have some branding guidelines
At PoisedCreative, we’ve worked with different companies to achieve a consistent branding spectrum. What we also encourage is to have a branding guideline that can be shared amongst your organisation for everyone’s understanding.
This way, if you have a new web designer or social media consultant, they can understand how to create content using the guidelines that are set for the brand. You can also use this brand guideline should you wish to revamp your brand, so your fans and followers aren’t in for a rude shock when you launch your new branding.
Want help with your logo design or need to restrategise your branding? Talk to us.