In my experience of building websites, I have come across various business owners who are afraid of owning their own website – fear of the investment, cost, time required or fear of not updating regularly. Some find it a hassle to set it up, others may think they don’t need one. Some find that running a business on social media was sufficient. But to them I ask, what if someday that social media platform shuts down? Or even worse, your account gets hacked?
So here’s a list of things that a business owner may miss out when they don’t own an online home.
Lose a chance to make a sale
In our current digital age, it’s common practice for someone to check up a new business or service/restaurant online. As we say, “google it”. But by not having an official website, a business may risk losing a potential sale or customer. That person who searched for them may think that the business does not exist and move on to other alternatives.
Lose an opportunity to establish your expertise
Unless you’re doing video, there is only so much you can cram into the caption section of your social post. By not having a website, you risk losing the opportunity to showcase and communicate your expertise in your niche. Having a blog is one such example of a long-form content that can help to build trust among your readers. This in turn could turn them into loyal fans and potential customers.
Lose massive potential customers if social media fails
When you own your own website, you set your own rules. You set how things are to be done online. If you make it attractive/useful enough, people would even share your website across the internet. But what if your social media platforms fails when you still don’t own a website of your own? You risk losing your current followers and potential customers.
Are you keen to get a website done but struggling to get started? Contact me and let’s have a quick FREE 30-min complimentary Skype/Zoom chat! We’ll go through your project needs and beyond.