The phrase ‘User Experience’ sounds pretty daunting. When I first found out about it, I was pretty intimidated by the vastness of it.
But now that I’m trained in this area, I can assure you that it effects plenty of different parts of our lives. Its an essential part of how you perceive and delight in when you get a good product.
How does this apply to business websites?
Well have you ever visited a website and felt how seamless and user- friendly it seemed? You were able to find the information you needed fairly well and could navigate throughout the site without any extra assistance. That’s a website user experience done well.
Why is it important for websites?
Imagine entering a website only to meet with an annoying ad popup that keeps appearing for every new page you enter the site on. Even worse still when you can’t click away or exit the pop-up ad. Would you still stay or exit the site and browse somewhere else? What just happened basically, the website had just experienced a bad page turnover rate. Meaning they’ve just lose out on valuable website traffic and potential to convert that visitor to a sale or a potential lead.
So why does this matter to you and our business website?
It matters greatly because you wouldn’t want to lose a potential lead or sale. It matters when you have spent so much of your time and brain power to come up with this website – only to have people click and leave.
What are some of the reasons of a bad user experience on a website?
- Cluttered navigation with too many links
- Navigation using unfamiliar titles
- No way to contact someone if visitor experiences a problem on your website
- No way to click out of a pop-up ad
- Pop-up ad coming up when you just arrive on the website
- Outdated information on the website
- A missing or error page on the website
- Inconsistent branding or colours used on the website
- Images of visuals that are too small
- Font size too small that makes it hard to read
If you are guilty of making any of the above, do consider rectifying it as soon as possible in order to ensure a smooth user experience on your website.
Interested to learn more?
Check out my other posts under the tag “UX” to find out more about User Experience. Or drop me an email if you would like to have an expert opinion on the state of UX of your website.